Palmer Vacations; A Division of All-Travel
“Celebrating a Century” of professional service as the successor to Canton, Ohio’s original travel company, founded in 1905.
The company, known as Jacob Travel, was founded by William Jacob and was located in downtown Canton at 306 South Cherry Street. The primary business at the time was selling tickets for steamship travel from Europe to Ellis Island, New York and rail travel from New York to Canton, Ohio. The business continued to blossom and the company was relocated to the Landmark Building on the corner of Cherry and Tuscawaras Streets NE. Then in 1934 the travel agency moved once again to 150 Fourth St. NE and again in 1940 the business was relocated to the Courtland Hotel, still in downtown.
With the new airport being built on Lauby Road, business continued to grow and larger accommodations were necessary so the move to 128 Cleveland Avenue South in 1946. Once more a final move in 1969 was made to the new Cleve-Tusc. Building, also known as the William R. Day Building, at the corner of Cleveland Avenue and Tuscarawas Street W, where it remained until 1996.
Floyd Breit, an employee of Eastern Airlines, left Eastern Airlines to join Jacob Travel. Some years later, in 1969, Mr. Breit purchased Jacob Travel from the Jacob family and renamed the business Breit Travel. He operated Breit Travel until early 1980 when he sold the business to Donna Palmer.
In 1990, the decision was made to open a second office on Everhard Road to accommodate the rapidly growing travel business. Eventually, the downtown Canton and Everhard Road locations were combined and relocated to 5366 Fulton Drive NW where our office remains today. Donna Palmer was the owner of Palmer Vacations & Destination Planners from 1980 to 2020 when her daughter Lisa Palmer Shall began serving as owner / president.
In June of 2022, Palmer Vacations was acquired by All-Travel out of Los Angeles. With the resources of All-Travel, Palmer Vacations will continue to serve the needs of our community for years to come.
Todd is a seasoned travel advisor with the Certified Travel Associate (CTA) designation from the Travel Institute, showcasing his extensive industry knowledge and professionalism.
He also holds the Certified Golf Travel Specialist designation, making him an expert in planning unforgettable golf vacations. With experience in both domestic and international golf travel, including destinations in the Caribbean and Europe, Todd is well-equipped to tailor your ideal getaway.
Whether you’re looking for a traditional vacation or a specialized golf trip, his years of expertise will ensure a memorable journey crafted just for you.
Read a 5-star review from a recent client survey about their experience planning their vacation with Todd:
“Todd’s service was exceptional from start to finish. He was timely in communication, thoughtful in his recommendations, attentive to detail, and proactive in follow-up before and throughout the trip, making the entire experience seamless, stress-free, and far better than we could have planned on our own.
Todd listens, makes it easy, doesn’t rush, shares great ideas, and is knowledgeable about various cities, countries, and experiences. I now understand why my parents have utilized him and his team for many years in trip planning. Excited to work with Todd again!” – Michael M., August 2026
Michael is a senior travel consultant at Palmer Vacations. He began his travel agent career in 1992. Michael has always loved travel and will never forget standing on the beach in Acapulco on his honeymoon, thinking that he wanted to work in the industry.
Whether it is a weekend getaway, luxury cruise or an exotic overseas destination, Michael loves all type of travel, including his favorite US destination – Las Vegas!
Michael loves sharing the excitement of travel with his clients. He cannot wait to help you book your next vacation!
Jordan is very enthusiastic and loves everything about travel.
She enjoys planning active/adventure travel and all-inclusive beach vacations.
Jordan has traveled to many destinations around the globe and can’t wait to help you experience some of those same wonderful locations.
Read a 5-star review from a recent client survey about their experience planning their vacation with Jordan:
“We really appreciate how easy it was to plan exactly what we wanted to do and how responsive Jordan was, and I would definitely recommend her and use her for future travel.” – Susan H, June 2026
With a passion for travel that began in 2005, I’ve built a career helping clients create personalized, memorable travel experiences. I specialize in luxury cruises, upscale and all-inclusive resorts, escorted tours, and customized vacations.
Whether planning a weekend getaway, family vacation, milestone celebration, or extended international journey, I take the time to understand each client’s travel style, priorities, and must-have details. I offer thoughtful recommendations, experiences and amenities clients may not have known were available.
With firsthand experience visiting more than 25 Caribbean resorts, I bring valuable insight when matching clients with the destination and resort that best fit their travel style. I’m experienced in coordinating the details that make a luxury vacation seamless—from selecting the perfect cruise and suite to arranging hotels, transfers, excursions, and special celebrations.
Recognized for stellar customer service and putting my clients first, I’m dedicated to making every trip feel personal, effortless, and exceptional.
Whether you’re dreaming of a luxurious cruise, relaxing getaway, or once-in-a-lifetime adventure, I’m here to make your travel dreams a reality.
Read a 5-star review from a recent client survey about their experience planning their vacation with Kris:
“We can’t thank Kris enough for all the detailed planning and responsiveness to our needs in arranging our trip on the Silver Muse. We want you to know that our experience on this cruise was nothing short of 5 stars in every category. She helped us determine what we were looking for and what would best suit us across so many categories. She was always available to talk with us and work with us to make sure everything went smoothly… and it did!!” – Fran & Tom, June 2026
Lisa Palmer Shall
